Urban Avenue is a sole ownership company. The objective of the concept is to diversify our portfolio by inspiring new ways to entertain the community whilst being in a prime and ideal location. This objective has influenced us to design an effective business model and create a unique way to increase traffic by blending leisure and sports at one vibrant robust place. Urban Avenue features include a 6 aside football pitch, a stand out drive thru coffee shop and amenities to cater to this iconic facility. This creation is innovative and sustainable as the objective was to add value to our services and save money and time in the process of building. A section was dedicated to introduce recycled shipping containers in the amenities area of the football pitch that were assembled on site, ensuring sustainability and functionality to our facility. This is the first chapter of our vision of mixed sports and leisure entertainment projects serving the Kingdom of Bahrain’s community and economy.